Simple- Essential-Prime: What are they and why they matter?

Simple or Essential or Prime very simply refer to our product lines. They're divided based on two parameters:

1. pricing band
2. complexity/exquisiteness of the product

Simple series is our most affordable food. It is made to be complete and balanced but the recipes are - truly simple. It consists a mix of ingredients suitable for daily feeding and is generally preferred by pet parents who have a strict budget limit BUT do want to feed their pups fresh dog food. 

Essential series is made for those dogs who are okay with eating a range of ingredients. While the price is higher than Simple Series, it is compensated by higher protein levels, lower carbohydrates levels, and also the provision of grain-free options.

There are multiple options to choose from in Essential when compared to Simple and these range from protein bases to structural differences.

Flavour Options

1. Chicken
2. Fish
3. Complete Vegetarian

Structural Options

1. Grain
2. Grain Free
3. Dairy
4. Dairy Free

Prime is our most premium range of meals packed with explosive flavour of novel proteins and high meat portions.

These meals are also planned to help with:

• Weigh loss 
• Anti inflamation 
• Hypoallergenic

Currently the protein bases available are: 

• Chicken
• Duck
• Turkey

We are continuously working to introduce more protein bases in this category to help with protein rotation and also to serve as treat meals. 

All of the Prime series meals are grain free and soya free (except for Turkey and as the case may be).

Our meals do not require refrigeration and we take full advantage of this. We send meals in pre-packed standardised portion sizes of (as per availability):

1. 200 grams
2. 300 grams
3. 500 grams

Each of these are then sold in multiples of either:

1. 3 pouches per pack
2. 5 pouches per pack
3. 15 pouches per pack

These sizes are to help you feed continuously without much disruption to their feeding schedules.